In collaboration with University of Southern Maine
Date: Wednesday, November 14th 2012
Time: 5:30pm – 7:30pm
Location: Lee Hall, Wishcamper Center, USM Portland Campus
Please email firstname.lastname@example.org to register.
Join us November 14th at USM for an exciting evening exploring Product Design!
Are you interested in Product Design? Does your company need Product Design? Could your company use the services of an industrial “product” designer? Find out why you can’t ignore Product Design if you want to stay competitive in an increasingly complex marketplace.
The design process is a physical transformation of an idea based upon needs or wants by consumers or the marketplace at large, into a product that is appropriate to its purpose. Product Designers take a systematic and creative approach to conceptualizing and evaluating ideas before turning them into tangible products. Product Design is vital in creating loyal customers for businesses large and small, local and international.
Moderator Patric Santerre, of ARCADIA designworks will give a brief overview of the definition of Industrial “Product” Design, and weave in its history in Maine. We will hear from a local start up, Bitzy Baby, whose founders decided to re-design a product when the existing marketplace was not meeting their needs as parents.
SAPPI, a global pulp and paper company with mills in Maine, and a commitment to creating new operations through innovation and design throughout the world will share their growth story and the importance of product design for the business to business market.